Outcry as Almost 75% of Premier League Clubs Encourage Struggling Fans to Buy Merchandise on Credit

Nearly 75% of Premier League clubs are encouraging financially challenged fans to buy merchandise on credit.

This arises as certain jersey prices surpass £100.

Arsenal fans celebrating at a game.

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Nearly 75% of Premier League clubs are urging financially challenged fans to buy merchandise on credit
Credit: Getty
Stella Creasy MP speaking in Parliament.

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Labour MP Stella Creasy advocates for ‘proper regulation’ of the buy now pay later sector
Credit: AFP
Liverpool FC Adidas men's shirt.

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A Liverpool replica jersey is priced at £100
Credit: LFC

Fourteen clubs offer buy now, pay later options such as Clearpay or Klarna.

However, critics warn that fans may risk overspending.

Labour MP Stella Creasy has been pushing for formal regulations in this industry, stating: “No football club should engage in buy now, pay later until this sector is sufficiently regulated.”

“If clubs are truly concerned about the affordability of their kits, why not simply lower the prices?”

Only Manchester City, Arsenal, Brighton, Fulham, Bournemouth, and Burnley do not utilize these payment schemes.

Nine clubs are selling replica home jerseys for £85 this season.

Customization options, such as player names or badges, can elevate the cost above £100 at Man United, Newcastle, and Liverpool club stores.

Spurs offer premium home jerseys priced at £125 each.

New Liverpool star signs jerseys as he makes his return to football after 102 days out

Tottenham Hotspur 2025/26 alternate jersey.

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Spurs sell premium home jerseys for £125 each
Credit: tottenhamhotspur
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