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WHAT an incredible year Luke Littler has had in 2024.
The darts sensation, at just 17, made a stunning debut at the World Darts Championship in 2023.
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His unforgettable journey at Ally Pally has brought him remarkable victories on the oche, a rivalry with world No1 Luke Humphries, and a substantial fortune thanks to stellar sponsorships.
Surprising friendships have blossomed with sporting icons like David Beckham and Lando Norris.
He’s even graced prime-time television, appearing on Bullseye’s Christmas special and chatting with Jonathan Ross on his talk show.
To crown it all, he has upgraded his lifestyle—using his profits to buy a luxury home with a pool for his family to enjoy.
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Additionally, he was recognized at the SPOTY Awards for his extraordinary achievements.
SunSport explores Littler’s eventful year, starting with his triumph on the big stage.
Prize money
Even after his runner-up finish to Humphries in last year’s World Darts Championship final, Littler walked away with an impressive £200,000.
His total prize money has reached an astounding £1,028,500—though this amount is expected to rise as he continues competing at the Palace.
A substantial £633,500 of this sum was earned from ranking events, while prestigious wins like the Premier League and the World Series of Darts added a remarkable £395,000 to his earnings.
Fiery Luke Littler, 17, shares a four-word shout at the World Darts Championship crowd while mimicking a Ronaldo celebration.
His dominance this season is reflected in his outstanding record of winning 146 out of 190 matches.
His matches have been nothing short of exhilarating.
As a natural entertainer, he has achieved five nine-darters along with over 800 five-max throws.
Given his extraordinary feats, it was fitting that he received recognition at the SPOTY Awards.
Although he lost the ultimate award to Kelly Hodgkinson, he made the most of his tuxedo by winning the Young Sports Personality of the Year Award.
Deals
Littler’s newfound fame has significantly boosted his earnings.
Sponsors have eagerly lined up to support the teen, whose potential continues to expand.
As he made his mark, Target Darts offered him a substantial contract.
Reports suggest it was the largest sponsorship deal in darts history.
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Furthermore, boohooMAN has enlisted Littler to model their newest fashion collection.
In addition, YouTubers Sidemen recruited Littler to endorse their latest cereal, BEST.
Recently, KP Nuts jumped on board, branding his shirt during competitions.
In a partnership that resonates with his passion for gaming, Xbox has also collaborated with him.
Celebrity connections
Littler’s rise has connected him with some of his heroes.
Following his remarkable performance at the Worlds, he received an invitation to Old Trafford to watch his beloved Manchester United face off against Spurs.
While at the stadium, he took a memorable photo with legendary manager Sir Alex Ferguson and was welcomed warmly by Bruno Fernandes.
He even had the privilege of walking onto the legendary pitch at Old Trafford.
Amid all this, David Beckham reached out to him directly, forging an unexpected friendship. Becks now follows him on social media and they have exchanged messages.
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The crème de la crème of football are eager to connect with Littler.
During a hotel visit, Declan Rice and Aaron Ramsdale reportedly asked their security for a quick photo with the emerging star.
“Shouldn’t it be the other way around?” Littler quipped.
Moreover, F1 driver Lando Norris partnered with Littler, engaging in some darts fun and treating him to a spin around the Silverstone circuit.
Television appearances
His surging popularity has attracted the attention of TV executives eager for Littler’s charisma.
On the Jonathan Ross Show, Littler shared the limelight with Stranger Things actress Millie Bobby Brown and Oasis frontman Liam Gallagher.
Even among such impressive figures, it was Littler who stole the show.
He even got to teach actress Brown a few dart-throwing techniques—who would have ever thought darts could bridge the world of Hollywood and sport?
Littler’s rising fame also contributed to the revival of the classic game show Bullseye.
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During this segment, he amazed both the audience and host Freddie Flintoff with an impeccable throw.
Living in luxury
Back in June, he hinted at acquiring a new car after passing his driving test—a modest Volkswagen.
However, it was later revealed that he moved his parents from their £180,000 two-bedroom semi to a lavish residence costing £6,000 a month, located on “Millionaires Row” in Warrington.
This five-bedroom detached house features expansive gardens and nestles in a scenic village just outside his hometown in Cheshire.
It was Littler’s parents who shared the news about their luxurious new rental home.
His parents, Anthony Buckley, 43, and Lisa Littler, 40, posted loving snapshots of themselves enjoying their private pool on Instagram.
In the background, a projection screen indicated they were enjoying darts matches, including those featuring Littler’s rival Luke Humphries.
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His family’s French bulldog Nahla was also comfortably settled in.
In addition to the swimming pool, the house boasts extensive gardens and six bathrooms.
In the past year alone, Luke Littler has truly embraced a unique and extraordinary lifestyle as he continues to rise as a revered sporting icon.
