sportskeeda
LUKE LITTLER has landed a lucrative new deal on the same day as the BBC Sports Personality of the Year announcement.
The darts sensation is among the leading candidates for the award after his outstanding debut season.
2
2
Littler, 17, reached the final of the PDC World Championship in January and is determined to surpass that achievement this time around.
The Runcorn player has quickly established himself as one of the most recognized faces in darts and was the most searched athlete worldwide this year.
The Nuke has teamed up with KP Nuts in what is seen as a “bold move”.
As part of the agreement, he will wear the KP Nuts logo on his sleeve at this year’s PDC World Championship.
Upon the announcement, Littler mentioned that KP Nuts is the “perfect brand” for building connections.
He expressed: “It’s an honor to partner with KP Nuts as I get ready for this year’s PDC World Darts Championships.
“Darts is all about bringing people together and creating unforgettable experiences, and KP Nuts embodies that ethos beautifully.
“I’m looking forward to putting on my best performance on the big stage and sharing some incredible moments with the fans throughout the journey.”
CASINO SPECIAL – BEST CASINO WELCOME OFFERS
Littler is set to make his tournament debut on Saturday against the winner of the match between Fallon Sherrock and Ryan Meikle.
Kevin McNair, marketing director at KP Snacks, remarked: “We are excited to partner with Luke Littler as he looks to make an impact at the PDC World Darts Championships.
Luke Littler, 17, announces a significant new deal just days ahead of the World Darts Championship
World Darts Championship – top stories
READ MORE about the lead-up to the Ally Pally spectacular…
All the info:
News, features, and interviews:
“Luke is an exceptional talent with a promising future, and his passion and ambition align perfectly with KP Nuts’ spirit.
“This collaboration represents a key moment for KP Nuts as we strive to bring even more excitement to our fans and the on-trade sector during one of our most significant seasons.
“And trust us, there’s a lot more to come in 2025.”
Additionally, Littler has also finalized a deal with gaming console giant Xbox.
Through this sponsorship, Littler, who is among the favorites to win the title and become the youngest world champion ever, will compete for community rewards.
Each 180 score, nine-dart finish, and match victory during the Championship will increase the available prizes.
Littler is favored to claim the BBC Sport Personality of the Year Award tonight.
If he prevails, he will become the second-youngest winner of the award, following Scottish swimmer Ian Black, who received it in 1958.
Inside Littler’s remarkable ascent
LUKE LITTLER has enthralled the darts community since he burst onto the scene at the PDC World Championship earlier this year.
