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KSI is a musician who successfully shifted from YouTube sensation to a leading figure in the streaming world.
The co-founder of Misfits presented his chart-topping hits at Capital’s Jingle Bell Ball on December 8, 2024.
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YouTube Phenomenon
Born on June 19, 1999, KSI is an English YouTuber.
His real name is Olajide William “JJ” Olatunji.
He attended the independent Berkhamsted School with future Sidemen member and collaborator Simon Minter, a.k.a. Miniminter.
Launching his YouTube career in 2009, KSI initially created gaming-centric content.
How KSI Generates Revenue
YouTube
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Since his entry into YouTube in 2009, KSI’s channel has attracted close to six billion views and 24 million subscribers.
Counting all of his channels, he has amassed over 41.5 million subscribers and 10.55 billion views.
In 2016, he won an NME Award for Vlogger of the Year.
Apart from his YouTube success, KSI has produced four EPs as a rapper, two of which achieved the number one spot on the UK R&B Albums Chart.
In 2015, he was acknowledged as the most influential YouTube creator in the UK, with his brother Deji, known as Comedy Shorts Gamer, coming in second.
His acting debut was in the comedy Laid in America in 2016, alongside fellow YouTuber Casper Lee.
The Sidemen
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KSI was among the initial members of The Sidemen, a group of seven British YouTubers who began a premium web TV series in 2018.
However, a controversy erupted in 2012 during a Eurogamer event, causing Microsoft to cut ties with him and impose a lifetime ban from the expo.
KSI discussed the event in his autobiography, KSI: I Am A B*****d, released in 2015.
KSI’s Business Initiatives
Since 2022, KSI has ramped up his boxing involvement, participating in four matches leading up to his match against Tommy Fury on October 14.
Aside from boxing, he is a thriving entrepreneur, serving as CEO of Misfits Boxing and co-owning Prime Hydration, XIX Vodka, and the restaurant chain Sides.
KSI’s Car Collection
Lamborghini
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KSI indulged in a luxurious purchase of a customized £280,000 Lamborghini Aventador in 2014, which he fondly refers to as his “pride and joy.”
This gorgeous Italian sports car was uniquely wrapped in a striking purple by celebrity car customizer Yiannimize.
He even released a song titled Lamborghini in March 2015, paying tribute to his beloved vehicle, featuring it prominently in the music video.
However, it has been reported that he sold the impressive car at a loss two years after its music video debut.
Porsche Models
Nevertheless, KSI has moved on and still cherishes his Porsche 718 Boxster, acquired in April 2019.
This stylish car, priced from around £65,000, has a convertible top and can achieve a maximum speed of 171 mph.
He even customized his license plate to read “K51 FLY,” making his identity clear on the road.
KSI also added a lavish £60,000 Porsche Cayenne to his collection.
The YouTuber showcased this exclusive vehicle in various Snapchat stories, although he has yet to share any images revealing its exterior.
The Cayenne is recognized as the more luxurious choice in Porsche’s SUV lineup, featuring a 3.0L Turbo V6 engine.
Rolls-Royce Wraith
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KSI has hinted at the possibility of owning a rare luxury vehicle, the exquisite Rolls-Royce Wraith.
This lavish automobile is valued at approximately £250,000.
While he hasn’t confirmed the purchase outright, he has often been seen driving the Wraith around Los Angeles.
KSI’s Boxing Accomplishments
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KSI made his boxing debut on August 25, 2018.
He fought Tommy Fury, known as Molly-Mae’s ex, in a match in which KSI was defeated in the sixth round.
The bout against Logan Paul was touted as the biggest “amateur” and “internet” match ever, ending in a majority draw.
However, KSI triumphed in their rematch in 2019 against his rival.
KSI’s Musical Evolution
KSI dedicated a few years to his musical career, releasing Really Love featuring Craig David and Digital Farm Animals in October 2020.
Having explored rap music since 2011, he launched his debut studio album, Dissimulation, in 2020.
His second album, All Over The Place, debuted at the top of the UK charts.
Throughout his career, KSI has celebrated five hits in the UK Top Five and a total of fourteen top 40 singles.
He performed at Capital’s Jingle Bell Ball, sharing the stage with acclaimed artists like Katy Perry, Coldplay, and Perrie.
KSI showcased tracks such as Thick of It, Patience, and Holiday.
